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The AgeTech conference gives you the opportunity to learn from relevant experts from different sectors. They will share with you their experiences and know-how in the field of AgeTech and give insights into the expected future developments.
At the AgeTech conference, you will have the opportunity to network with numerous innovators from a wide range of industries. You can exchange ideas about your respective challenges, but also learn from each other. What experiences have companies from other sectors had with marketing? How could problems be solved? What insights have others gained and where can they perhaps mirror and confirm your experiences?
At the AgeTech Conference you will meet start-ups that have developed innovative offers for the 55+ target group. Many of them are not just looking for an investment, but for initial project partners or pilot customers with whom they can develop their solutions further. Here you can find out what developments are currently on the market. You get to know new approaches that can be integrated into your core business or expand it. Start-ups can strengthen your business, increase your customer loyalty and open up new business areas.
You can take part in one of three workshops run by our experts. You will receive practical tips, learn about best practices and be made aware of the typical pitfalls. The topics are: "Looking through the AgeTech lens - product development for older target customers" with Dr. Susanne Dröscher, "Investor Readiness" - how to become attractive for investors with Christoph Haß and "Development on the target group - personas and design thinking in application" with Gerold Manthey.
We make it particularly easy for established companies to talk to end customers and receive feedback from them. We establish contact with the target group and provide you with an experienced interviewer who talks to the BestAgers for you in focus groups or individual interviews. Our interviewers ask the right questions in consultation with you in order to generate as many experiences and insights as possible for you.
Vorstandsvorsitzende Wege aus der Einsamkeit e.V., LinkedIn Top Voices DACH 2020
Investment Manager beim TGFS und der SC-Kapitalbeteiligungsgesellschaft mbH
Mitgründerin und Präsidentin des Vereins AIAS – Aktive Innovationen für Agile Seniors
CEO der SportsConnected GmbH & Vorsitzender des Deutschen Industrieverbands für Fitness und Gesundheit e. V.
We bring you the experts and thought leaders from different fields on the topic of AgeTech to Chemnitz and to your screen. Learn more about the megatrend of the Silver Society and what it can mean for you and your company. Learn how established companies are already preparing for the future or have tapped into the 55+ target group for themselves.
Take advantage of the knowledge of established greats on best practices in the industry. Here, relevant experts will share their experiences and tips on how you can develop with and for users, how you can reach the target group in terms of marketing and also what role online marketing can play with customers aged 55+.
In the afternoon, you can take part in different workshops, depending on which topics are particularly relevant to you. For example, you can take part in workshops on co-creation, such as interviews and personas or design thinking, or you can learn how to deal with the older target group and what you need to keep in mind.
Many companies find it difficult to talk to their customers. Be it for data protection reasons, that they are not allowed or do not want to contact them, be it because customers only come to them when they have a problem, or be it because they have no access to the target group at all. And when they do talk to their customers, it is usually quickly a sales pitch. That's not ideal, but that's okay!
You are not one of them? Do you regularly ask for feedback from your customers? Do you have questionnaires that they fill out? You are in constant exchange with your customers? Perfect! But are you asking the right questions? And are you asking the right questions?
Companies often tend to ask their customers about standardised questionnaires. However, they can only confirm or falsify their own knowledge. New knowledge can only be gained in open conversation with customers, if you don't go deep enough with the questions and explore the background. This is where we would like to support you!
We offer to take over this part for you:
- We provide you with the target group
- We discuss your questions and what you want to learn
- We provide you with experienced interviewers
- We summarise the most important findings for you and jointly evaluate the interviews
With our Accelerate ticket for companies, you receive an exclusive all-inclusive package that gives you the opportunity to massively advance your company or your project in the company in the AgeTech sector. The Accelerate ticket is not just a conference ticket that allows you to participate, but a ticket to make a big leap forward with your AgeTech topic.
First of all, the Accelerate ticket includes participation in the conference on site in Chemnitz. In addition, your entire project team will receive access to the conference. This means you'll be there live and have the ideal starting position for successful networking.
You have an outstanding project or an outstanding idea, but you're still missing partners or an innovative start-up that can help you implement it? We've got you covered! At our in-house exhibition, you can exhibit yourself and your project and become even more visible for potential partners and exciting start-ups.
But what do the end customers actually say about your idea or project? The Accelerate Ticket is also the right thing to do here! In addition to participating on Day 1, you can also take part in our Living Lab on Day 2 at no additional cost. This gives you the opportunity to talk directly to your end customers and get concrete feedback on your idea or project.
You found someone at the conference who is particularly interesting for you and your company? Many of us know how difficult the next step can be - the "cold call". The first, cold contact, where you have to make it clear to the other person why you are an important and good contact, is incredibly difficult for many. This is where we come to your aid. As a special bonus of the Accelerate ticket, we make the intros to the relevant actors for you, so you benefit from the trust we already have with your conversation partner and can more easily get into an open conversation with them.
who assisted us in the realization of the last AgeTech conference
Become a sponsor
Für ELDERTECH war das AgeTech Bootcamp eine der wertvollsten Veranstaltungen in unserer jungen Entwicklungsgeschichte: Die Kombination aus Austausch auf Augenhöhe mit gestandenen Unternehmen, Netzwerken mit Leistungsträgern, Kontakt zu gleichgesinnten Startups und vor allem der direkte Kontakt zur Zielgruppe ist in dieser gebündelten Form einzigartig. Unser Team freut sich auch dieses Jahr wieder dabei zu sein!
Gründer / Geschäftsführer Eldertech
Das Format "Innovationen für die Zielgruppe 60+" war für Varomo eine spannende Möglichkeit, an einem Tag Input von einer Vielzahl an Personen aus einer unserer Haupt-Zielgruppen zu erhalten. Es waren spannende Gespräche mit vielen Ideen und Anregungen für unser Produkt CAREcules und unseren Beitrag zum Thema Wohnen 4.0. Dazu gab es viel ehrliches und offenes Feedback. Bei der nächsten Runde sind wir sicher wieder mit dabei.
Gründer von Varomo
Das AgeTech-Bootcamp war unsere erste Veranstaltung, auf der wir lively öffentlich vorgestellt haben und dementsprechend aufgeregt waren wir natürlich. Dank der tollen Teilnehmer hat uns die gesamte Veranstaltung aber sehr viel Freude bereitet und neben dem super Feedback zu lively konnten wir auch interessante neue Kontakte knüpfen.
Co-Founder bei lively
Melde dich bitte unbedingt bei Gerold unter gerold@q-hub.de und teile ihm die Namen und Emailadressen der weiteren Teammitglieder mit. Für eine gelungene hybride Konferenz wollen wir eine nahtlose Einbindung von Onlineinhalten sicherstellen und dafür benötigt jeder Teilnehmer einen separaten Zugang zur Konferenz. Dieser Zugang erfolgt über die Emailadresse, an die am 15. November ein Magiclink geschickt wird, der euch den unkomplizierten Zugang zu Hopin ermöglicht.
Es gilt das alte Sprichwort: "Was nichts kostet, ist nichts wert". Mit der AgeTech Konferenz bieten wir Ihnen einzigartige Einblicke. Wir haben zahlreiche Referenten, Experten und Innovatoren aus den unterschiedlichsten Branchen eingeladen, die ihr Wissen, ihre Erfahrungen und ihre Tipps weitergeben. Um dies alles zu ermöglichen und die bestmögliche Veranstaltung durchzuführen, müssen auch die Kosten gedeckt werden.
Selbstverständlich planen wirdie Veranstaltung so, dass Networking auch bei digitaler Teilnahme möglich ist und Sie nichts verpassen. Das Netzwerken vor Ort wird aber sicher ein anderes und an mancher Stelle auch unkomplizierter als online sein.
Die Veranstaltung ist von als Hybrid-Event geplant, d.h. wir freuen uns über jeden Teilnehmer vor Ort, aber natürlich können Sie auch digital teilnehmen. Für Startups ist es beispielsweise auch möglich den Pitch digital von einem Ort ihrer Wahl durchzuführen. Als digitaler Zuschauer erhalten Sie die gleichen Einblicke und können bequem an der Konferenz aus dem eigenen Büro oder von zu Hause aus teilnehmen.
Am ersten Tag findet unsere AgeTech-Messe statt, auf der sich Startups vor Ort einem Livepublikum präsentieren können. Dazu laden wir interessierte Ältere aus ganz Chemnitz ein, sich die Ideen und Innovationen von Startups und Unternehmen anzuschauen, auszuprobieren und Feedback zu geben. Im Rahmen des Messetages laden wir zudem gezielt Tester ein, die sich im Vorfeld bereit erklärt haben zu einem Thema Rede und Antwort zu stehen. Hierfür stellen wir jedem Startup und Unternehmen, das ein Living Lab Ticket kauft, einen erfahrenen Interviewer zur Verfügung, der im Vorfeld mit diesen individuell bespricht, welche Informationen gewonnen werden sollen und wie dies am besten erreicht werden kann. Im Beisein der Innovatoren werden dann die Chemnitzer Bürger im Rahmen von Interviews oder Fokusgruppen befragt und deren Feedback eingeholt.
We are developing an ecosystem that offers innovative solutions for age-related challenges the ideal test market. At the AgeTech conference, we regularly bring together start-ups, entrepreneurs and representatives of the city of Chemnitz and the surrounding municipalities to identify new offers and business models, test them on the market and develop them further. Contact us if you are looking for access to a specific target group (B2C, B2B). We will support you in finding the right partner.
This measure is co-financed with tax funds on the basis of the budget passed by the Saxon State Parliament.
